AP Kawasaki wrote:So the teams and riders need sponsors. Jamie needs a sponsor as does Matt and every other rider, weather club or BSB. The teams need sponsors to support the talented riders we have here in the UK. The riders need sponsors to fund their participation.
Unless you can prove to me there are teams at our level making money please keep replies constructive rather than argumentative.
You do not actually need sponsorship you need resources which can come from various sources. Some or all of these may come from sponsors. In the main I suspect most riders manage to race because they use there own or family money and help from friends and suppliers who are passionate about the sport. This is probably the biggest driver that keeps the sport going.
Racing in the elite series in the UK should be enough for those that succeed to progress without the burden of finding the resources. This way the most talented riders are able to progress which is the way it should be. It is up to the teams and riders to ensure there is a sufficient return for their efforts. The minimum prize for any champion running in a BSB series should be a ride at the next level.
How many teams/riders actually attract genuine sponsorship (hard cash) based on hard business principles - virtually none. That is because most teams/riders do not have the wherewithal or time to do the necessary work that is necessary. It is much easier to use your own money or get the rider to pay. If anyone wants to know how to get sponsorship they should read Guy Edwards book " Sponsorship and the World of Motor Racing" - this is the sponsorship bible - just seen one advertised for £250 secondhand.
As far as teams making money I doubt there are many. But there are a few team principles that clearly make it pay just check out their lifestyle. Please also remember that some (not every) teams have built up capital assets paid for by riders fees that will be sold and kept by the team owner when the team is finished. Just reward some might say.
Most riders, dads and team owners are dreamers in the nicest sense all looking to be number one. Unfortunately there are some whose egos are bigger than their brains and that is why teams and riders fall out. There have been a few examples usually covered by polite excuses – just check out the riders that jump ship half way through the season. I’ve heard both sides of the story.
I am surprised that some riders are going back to the team environment having had bad experiences before. There is nothing more satisfying than running your own team and beating the established teams eg Peter Hickman, Craig Fitzpatrick. Lets hope talent rules over the cheque book in 2010.